Employee engagement and communication
Engaging employees for success
Employee engagement is a term often raised but its impact is frequently misunderstood or underestimated. Quite simply, enthusiastic and involved employees are more effective and emotionally connected to the organisation - leading to better performance and higher profits.
Recent figures have confirmed this point. According to the Hay Group, engaged employees generate 43% more revenue than disengaged ones.
The Work Foundation reports that a 10% increase investment in good workplace practices increases profits by over £1000 per employee every year.
It is important to mention that this applies to organisations of all sizes, so you don't have to have several thousand staff around the globe. Even in the smallest of organisations employee engagement is vital to success.
How can employee engagement be improved?
Having worked with several organisations to boost their business results with better engagement levels amongst staff, we know it is all about keeping it simple.
Identifying the key issues impacting on engagement amongst staff and addressing these is the key. Very straightforward in theory. We can help you make this work in practice.
Communicating for success
Many organisations would claim that people are their most important asset, but engaging employees through effective communication is a trick that is often missed.
In the current environment employees, their engagement and productivity are even more important to success. Communicating effectively with this audience is the key to ensuring success.
The days of simply producing a newsletter for employees or having the Chief Exec talk to staff at an annual event are over. With the proliferation of social media and the increasing cycnism of employees, organisations need to understand the views and communication needs of employees to determine the most effective ways to communicate on a two-way basis. This should be done on a regular basis, ensuring that communication is relevant, timely and meets the needs of this vital audience.
When communication is effective, employees are the strong and effective brand ambassadors they should be.
How we can help you
Perceptive Partners Communications can help you ensure success by supporting you with:
- Employee audits/surveys to pinpoint the burning issues and most importantly those which have the most significant impact on levels of employee engagement
- Using our extensive experience, helping to identify and implement recommended actions
- Designing and helping to implement communications strategies
- Providing communications and HR support in times of change or during situations like redundancy programmes
See our free resources section for some free advice on employee engagement.
